happycoding

Behind the Author Box: How I Made My Profile E-E-A-T-Ready

When I started optimizing our agency’s website for the era of AI-powered search, I realized that my author profile was more than just a formality. In a world where Google SGE, ChatGPT, and Perplexity highlight not just content but also credibility, the author box became a crucial trust signal.
Happycodingde-DE

My original author box was solid—but too brief. I already had:

  • Clear qualifications: Business and Computer Science degrees, with universities listed.
  • Transparency: My name, role, and links to my website and LinkedIn.
  • Position: Founder and CEO, which signals leadership responsibility.

This was a strong foundation. But in the context of E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness), I knew I could do more.

My deprecated EEAT Authorbox

My deprecated EEAT Authorbox

1. What Was Already Strong

Looking back, the fundamentals were in place: my author box already showcased my education, my role in the company, and external visibility through linked profiles. These are meaningful trust signals that both Google and AI search systems recognize positively.

2. What I Added

Experience

I explicitly mentioned my 15+ years of professional experience in web development, e-commerce, and content architectures. This makes clear that my insights are built on practical work, not generic text.

Expertise

Beyond my academic background, I added my Certified Product Owner credential as an additional quality marker. I also included my two years as a lecturer in Web Design at Ostfalia University—a strong signal that my expertise is recognized academically as well.

Authoritativeness

I linked my expertise to my current role: advising companies on implementing scalable systems with WordPress, Next.js, and Sanity.io. This grounds my authority in real-world impact.

Trustworthiness

By explicitly naming my company (happycoding, Radscheit GmbH) and adding external links to my website and LinkedIn, I increased transparency. On top of that, I implemented a Schema.org snippet so that machines can parse my biography just as clearly as human readers.

3. The Result

Today, my author box is more than a short bio. It’s a strategic signal showing both readers and search engines that there is a real person behind the content—someone with demonstrable experience, proven expertise, recognized authority, and transparent identity.

The key insight for me: much of it was already good. But only by deliberately adding practical experience, certifications, and teaching activity did my author box become truly E-E-A-T-ready. However, this is my result so far:

My updated EEAT Author Box

My updated EEAT Author Box

4. Bonus

I even added a schema.org Person semantic schema in the form of an JSON+LD:

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Person",
  "name": "Matthias Radscheit",
  "jobTitle": "Founder & CEO",
  "worksFor": {
    "@type": "Organization",
    "name": "happycoding (Radscheit GmbH)",
    "url": "https://happycoding.agency"
  },
  "alumniOf": [
    {
      "@type": "CollegeOrUniversity",
      "name": "Steinbeis University Berlin"
    },
    {
      "@type": "CollegeOrUniversity",
      "name": "University of Potsdam / Hasso-Plattner-Institut"
    }
  ],
  "hasCredential": {
    "@type": "EducationalOccupationalCredential",
    "credentialCategory": "Certification",
    "name": "Certified Product Owner"
  },
  "affiliation": {
    "@type": "CollegeOrUniversity",
    "name": "Ostfalia University",
    "roleName": "Lecturer in Web Design"
  },
  "knowsAbout": [
    "Web Development",
    "E-Commerce",
    "Content Architectures",
    "WordPress",
    "Next.js",
    "Sanity.io",
    "Product Ownership",
    "Digital Strategy"
  ],
  "url": "https://happycoding.agency",
  "sameAs": [
    "https://www.linkedin.com/in/matthiasradscheit"
  ]
}
</script>

If you wann know more about this schema, please visit: https://schema.org/Person