Insights

When Medusa Is the Wrong Choice

Medusa is a strong tool, and for many shops it is still overkill. Where Shopify ships faster and cheaper, where operational complexity eats the benefit, and why naming the limits is what makes the recommendation credible.

Matthias Radscheit

Composable Commerce with Medusa: Modularity as Strategy, Not Buzzword

Why "composable" with Medusa is not a marketing word but the system's architecture — and where modular best-of-breed setups end up costing more than the monolith they were meant to replace.

Matthias Radscheit

Medusa self-hosted on Hetzner: TCO and data sovereignty, honestly calculated

Medusa is PostgreSQL-native and fully self-hostable. On Hetzner with Coolify and Docker the commerce stack runs GDPR-compliant in Germany, and it beats SaaS plus transaction fees above a clear revenue point. What the switch really costs, and when it pays off.

Matthias Radscheit

Medusa vs Shopify Plus: the B2B math no vendor puts on the table

Shopify Plus sells comfort and time-to-market, Medusa sells control. The decision doesn't turn on the feature list but on transaction fees, lock-in, and whether you want to carry operational responsibility.

Matthias Radscheit

Medusa Procurement: Not a Turnkey Feature — and That's Exactly Where the Work Begins

Medusa is an excellent commerce core, but you won't get real enterprise procurement out of the box. The b2b-starter is boilerplate, not a maintained product. What that means for your procurement processes, your effort, and your make-or-buy decision.

Matthias Radscheit

When Next.js Is the Wrong Choice: The Limits Honest Advisors Name

Next.js is excellent — and for a whole class of projects it's the wrong call. An honest boundary for decision-makers: overengineering, migration costs, and the point where I'd pick it anyway.

Matthias Radscheit

Core Web Vitals Are Revenue: What CIOs Actually Need to Know About Performance

Performance is not frontend cosmetics. It is a business metric. Treat Core Web Vitals as a technical detail and you leave both ranking and revenue on the table. Why Next.js gives you the best starting conditions, and why that alone guarantees nothing.

Matthias Radscheit

Next.js as an integration layer for legacy systems: modernise without the big bang

SAP, TYPO3, Salesforce and ageing ERP systems aren't going anywhere. They still have to talk to modern frontends. How Next.js works as an integration layer and Backend for Frontend to decouple legacy step by step, what holds the pattern up, and where it tips over.

Matthias Radscheit

Next.js on Hetzner instead of Vercel: the sovereign alternative

Vercel is convenient and sits under US law. Next.js is open source and runs self-hosted on Hetzner with Coolify and Docker, stably, from around 39 euros a month. Why data sovereignty isn't optional for serious organisations but a requirement, and what the switch honestly costs.

Matthias Radscheit

Next.js + Medusa over SAP Commerce: why I pick the open-source stack

SAP Commerce + Angular gets sold as the safe enterprise standard, usually without the full bill attached. Here is why Next.js + Medusa wins strategically on TCO, vendor lock-in and developer availability, and where SAP still remains the right call.

Matthias Radscheit

Migrating from Firebase to Supabase: the hard part is the data model

Almost everyone who migrates from Firebase to Supabase underestimates the same block: not auth, not storage, but reshaping denormalised Firestore collections into normalised Postgres tables with RLS. An honest account of where the time and money actually burn — and which apps should not migrate at all.

Matthias Radscheit

What Supabase Really Costs: An Honest TCO Look at Cloud vs Self-Hosted

No vendor writes the TCO comparison between Supabase Cloud and self-hosted on Hetzner. Past a certain usage profile, self-hosting saves real money — but only if you price your internal operating hours at a real rate. Skip that, and the saving is an accounting illusion.

Matthias Radscheit

Supabase as an AI backend: pgvector, Edge Functions and the consolidation question

For most enterprise use cases, a separate vector database is a problem you buy back into your own stack. Why Supabase with pgvector and Edge Functions is a consolidation decision, not a hype one — and where the honest limit actually sits.

Matthias Radscheit

Supabase or Firebase: In Europe, the Choice Isn't a Feature Question

Comparing Supabase and Firebase on features means comparing the wrong dimension. For European companies under GDPR, this is a sovereignty and risk decision: a US corporation under the CLOUD Act versus open PostgreSQL with a real exit. A practitioner's take.

Matthias Radscheit

GDPR-Compliant AI on Your Website: What Works, What Doesn't

GDPR-compliant AI is possible, but never as a blanket yes. Separate data flow from data origin and every use case sorts into one of four categories. Three pieces of homework decide whether the system stays legally operable.

Matthias Radscheit

Opinion: 7 Reasons Nobody Should Still Be Using TYPO3 in 2026

Matthias Radscheit

Supabase and Keycloak: Why I Recommend This Stack to My Clients – and What It Really Costs

Matthias Radscheit

Supabase Row Level Security: Why It Rewrites Access Control

Supabase Row Level Security moves access control out of application code and into the database. The forgotten filter stops being a bug you avoid through discipline and becomes structurally impossible. For multi-tenant SaaS, that is a question of risk and speed that belongs on a decision-maker's desk.

Matthias Radscheit

The Art of Writing a Marketing Website for an API

Matthias Radscheit

Website for my mid-sized business: Framer or WordPress?

Matthias Radscheit

7 Ways Your Marketing Website Builds Trust In The Age Of AI

Matthias Radscheit

The Algorithmic Season: Why the Sale Never Ends

Black Friday is no longer just a day. It's an infrastructure. If you think January brings the great calm after the consumption frenzy, you underestimate the logic of e-commerce. A look at the architecture of modern buying.

Matthias Radscheit

What? Supabase?

Matthias Radscheit

Is our data still safe in the United States? Data protection as a strategic decision in the marketing stack

Matthias Radscheit

Framer or WordPress? 10 questions to decide

Matthias Radscheit

Zalando: UX Best Practices for E-Commerce Navigation & Personalization

Matthias Radscheit

Webflow, Framer, or Squarespace – Which Is Best?

Matthias Radscheit

Behind the Author Box: How I Made My Profile E-E-A-T-Ready

When I started optimizing our agency’s website for the era of AI-powered search, I realized that my author profile was more than just a formality. In a world where Google SGE, ChatGPT, and Perplexity highlight not just content but also credibility, the author box became a crucial trust signal.

Matthias Radscheit

Executive Briefing: Rethinking SEO – How Marketing Leaders Stay Visible in AI-Powered Search

Visibility is no longer limited to traditional SERPs but extends into generative answer modules. The competitive risk is obvious—brands that don’t adapt now will lose visibility to those who align their content with AI-driven search systems.

Matthias Radscheit

3 Effective Things That Are Only Allowed on B2B Websites

Matthias Radscheit

7 Tips to Implement E-E-A-T in Your Content Strategy in 2025

E-E-A-T is more than just an SEO buzzword—it determines whether your content surfaces in search and AI-powered results. These seven actionable tips show how to demonstrate experience, expertise, authority, and trust to strengthen your brand’s visibility and long-term relevance.

Matthias Radscheit

7 Advantages of WordPress for Your B2B Website in 2025

Matthias Radscheit

How Does Sanity.io Scale with High Website Traffic?

For websites that regularly face high visitor traffic, a reliable and performant content platform is essential. In this context, Sanity.io has proven to be particularly powerful.

Matthias Radscheit

How AI Assist in Sanity.io Makes Editors and Content Teams More Efficient

Content management today means more than just managing text – it's about speed, consistency, scalability, and data-driven decisions.

Matthias Radscheit

WordPress Integration with CRM, ERP, PIM, and Other Systems

WordPress or Sanity.io? For B2B marketing departments, the question is which CMS best fits their long-term digital strategy. This article offers a well-founded comparison – with a focus on headless capability, editorial processes, integration depth, and scalability.

Matthias Radscheit

WordPress Backend Too Slow – What Can You Do?

A sluggish backend can turn a productive website into a frustrating bottleneck.

Matthias Radscheit

High-Traffic Website Projects Successfully Using Sanity.io

Sanity.io is a modern headless CMS that particularly excels in projects with high traffic volumes. In this article, we present successful high-traffic websites that rely on Sanity.io and explain why Sanity.io is the optimal choice for these projects.

Matthias Radscheit

Custom WordPress Theme vs. Pre-Made Theme: Pros and Cons

When building a WordPress website, entrepreneurs and project managers quickly face the central question: Should a custom WordPress theme be developed, or is an off-the-shelf pre-made theme sufficient?

Matthias Radscheit