Are our data still safe in the United States? Data protection as a strategic decision in the marketing stack
Matthias Radscheit
Insights
News and trends on web development, design and technology: articles, tips + insights.
Behind the Author Box: How I Made My Profile E-E-A-T-Ready
When I started optimizing our agency’s website for the era of AI-powered search, I realized that my author profile was more than just a formality. In a world where Google SGE, ChatGPT, and Perplexity highlight not just content but also credibility, the author box became a crucial trust signal.
Matthias Radscheit
Executive Briefing: Rethinking SEO – How Marketing Leaders Stay Visible in AI-Powered Search
Visibility is no longer limited to traditional SERPs but extends into generative answer modules. The competitive risk is obvious—brands that don’t adapt now will lose visibility to those who align their content with AI-driven search systems.
Matthias Radscheit
7 Tips to Implement E-E-A-T in Your Content Strategy in 2025
E-E-A-T is more than just an SEO buzzword—it determines whether your content surfaces in search and AI-powered results. These seven actionable tips show how to demonstrate experience, expertise, authority, and trust to strengthen your brand’s visibility and long-term relevance.
Matthias Radscheit
Medusa.js und Headless CMS kombinieren: Architekturleitfaden für skalierbare E‑Commerce‑Erlebnisse
Medusa.js als modulare Commerce-Engine + ein Headless CMS wie Sanity, Directus oder Strapi ergänzen sich perfekt: Commerce-Logik bleibt sauber entkoppelt, Content-Teams arbeiten frei im gewohnten Redaktions-Workflow.
Matthias Radscheit