B2B websites that get you on the shortlist – before your sales team says a word

A compact company website runs €4,000–12,000. Most of our clients invest €25,000–60,000 in a B2B marketing website with a headless CMS, multilingual content, and CRM integration. Platform projects with a customer portal or web app go up to €150,000, enterprise websites up to €250,000 and beyond. Ongoing maintenance costs €200–500 per month. The decisive factors are scope, languages, integrations, and editorial requirements – all price ranges are published openly on this page.

The audience decides differently: in B2B, buying committees of 6–10 decision-makers make the purchase, and according to Gartner they spend only about 17% of their buying time with vendors. According to the LinkedIn B2B Institute, 81% arrive at the first sales conversation with a finished shortlist. A B2B website therefore has to deliver pricing, comparisons, and decision-making material that can be forwarded internally – it is a sales channel, not a digital brochure.

A website is public and wins over prospects without a login. A customer portal gives existing customers self-service behind a login – orders, documents, support, often with ERP integration. A web app maps business processes or a digital product. Many projects start with the website and grow into a platform on the same stack. For the portal and the web app, we have dedicated solution pages with services and price ranges.

Because the architecture pays directly into business goals: better Core Web Vitals through server-side rendering, a smaller attack surface without a plugin monolith, an editorial workflow tailored to your content types – and the ability to grow into a portal or web app without switching systems. To be honest: WordPress remains legitimate, and we build it both classic and headless. The system choice follows your requirements, not our portfolio.

With SEO migration as part of the project instead of aftercare: a complete redirect plan for all old URLs, content migration that preserves ranking pages, technical SEO in the new stack, and ranking monitoring after go-live. On request, we migrate step by step – headless WordPress as an interim stage instead of a big bang. That way the ranking substance stays intact while the stack, design, and performance are rebuilt from the ground up.

The median B2B website conversion rate is 2.9%, and top performers reach 5–7% – that's what the Ruler Analytics analysis of more than 100 million data points from 2025 shows. What matters is less the absolute number than measurability: without clean lead tracking and CRM integration, you don't know which content generates inquiries. That's why we build measurement in from day one and optimize against this benchmark.

For a mid-sized B2B website, we typically plan around 90 days from kickoff to go-live – including concept, design, development, and content migration. More compact projects move faster; platform projects with a portal or web app take longer. The most common cause of delay, by the way, isn't the technology but missing content – which is why we start with a content audit and clear editorial responsibilities.

Four phases: discovery with workshops and a content audit, concept with information architecture and design, implementation with CMS and frontend, launch with quality assurance and editor training. After that, the website isn't finished – it starts working. In a technical retainer, we handle maintenance, performance monitoring, SEO/GEO upkeep, and conversion optimization – predictable at €200–500 per month.

For a plain five-page digital business card with no lead-gen ambition: a site builder like Framer or a standard WordPress theme does that cheaper and well enough. Likewise, if your existing WordPress works well and only needs upkeep – then a relaunch is the more expensive path. And if you're only after a visual redesign without technical substance, a design agency is the better fit. We'll tell you so openly in the first conversation.