Customer portal development: self-service that takes the load off your support team and becomes a sales channel

A self-service contact costs about $1.84; an agent-handled contact costs $13.50 — and for B2B companies that offer self-service, that channel is now their highest-revenue sales channel. We build customer portals on Next.js, Supabase, and Keycloak: EU-hosted, connected to your ERP or CRM via SSO and APIs, and live as an MVP within a few weeks. Before we build anything, we give you an honest assessment of whether custom development pays off for you — or whether a SaaS solution is all you need.

We're a senior-first team based in Berlin, and we treat a customer portal not as an IT project but as a business case: ticket deflection on the cost side, self-service as a revenue channel on the sales side. The stack — Next.js, Supabase, Keycloak — is open source and EU-hosted, with no license fees that scale with your user count. And our price ranges are published right on this page, not hidden behind a contact form.

A custom portal isn't always the right answer. If standard support without deep ERP integration is enough, Zendesk or another SaaS solution is the more economical choice — and we'll tell you that in the first call, even if it costs us the deal. That's why every project starts with a make-or-buy check, and why you'll find the decision table right here on this page.

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Terms you should know

Definition

Customer portal
A secure self-service area for your existing customers: login, documents, orders, invoices, tickets — connected to your ERP and CRM so customers can handle requests themselves that today require email and phone calls. It's not a marketing website and not an internal web app: the users are your customers, not your employees.

Definition

Ticket deflection
The share of inquiries the portal resolves instead of your support team — the central ROI lever of every portal project. Well-executed self-service achieves a 25–45% reduction in tickets, at a contact cost of about $1.84 for self-service versus $13.50 per agent-handled contact. Run those numbers against your own ticket volume and you have your business case.

Definition

SSO (single sign-on)
One login for the portal and every connected system — in our stack via Keycloak, open source and self-hosted in the EU. SSO is the prerequisite for B2B reality: company accounts with multiple users, roles, and approval levels. Tenant isolation at the database layer is handled by Supabase Row Level Security.

The business case is well documented: according to the 2025 support cost benchmarks from LiveChatAI, a self-service contact costs about $1.84 versus $13.50 for an agent-handled contact — and well-executed self-service achieves a 25–45% reduction in tickets. And self-service has long been about more than cutting costs: among B2B companies with e-commerce and self-service offerings, that channel is the strongest sales channel at 34% of revenue according to McKinsey's B2B Pulse 2024, and 39% of buyers spend more than $500,000 per order via self-service. Two more numbers shape our decisions: according to Bitkom 2025, 82% of German companies want hyperscalers from Germany or Europe, and 37% would use a purely German cloud service even with drawbacks — which is why we host in the EU. And according to Gartner (March 2026), 67% of B2B buyers prefer a buying process without sales contact — which is why pricing, comparisons, and FAQs are published openly on this page.

Make or buy: purchase SaaS, build custom — or go hybrid?

Not every company should have a customer portal built. This table is the same decision framework we use in the first call — including the column that earns us no revenue.

CriterionSaaS portal software (Zendesk & co.)Custom customer portal (Next.js + Supabase + Keycloak)Hybrid (SaaS support + custom portal)
Time to liveDays to a few weeks — configuration instead of developmentMVP in 6–12 weeks, full portal correspondingly longerSaaS immediately, portal features added step by step
Cost in year one and at scaleLow entry price, then growth via seats and storage — often by a factor of 3–5 as you scaleMVP €8,000–20,000, with ERP integration €20,000–60,000; after that, near-constant infrastructure costs with no license scalingSaaS licenses plus the portal investment; the license share stays small as core features move into the portal
Depth of ERP/CRM integrationStandard connectors; quickly hit their limits with custom logic and legacy systemsAs deep as you need — orders, invoices, and master data straight from your systemsSupport processes in SaaS, ERP depth in the custom portal
Branding and UXTemplate with logo and color customizationFully your brand, your processes, your user journeysInconsistent — two systems, two interfaces
Data sovereignty and EU hostingDepends on the vendor, often US cloudOpen source, EU-hosted, full data sovereigntySplit — part of your customer data sits with the SaaS vendor
Ongoing effortLow — the vendor handles updates and operationsOperations, monitoring, and updates required — available from us as a managed operations packageBoth, at reduced scale
When is this the right choice?When standard support without ERP depth is enough — then buy SaaS and skip the development costWhen self-service needs to run on your ERP data and the portal becomes part of your value creationWhen tickets are well served in SaaS, but orders, documents, and invoices belong in the portal

Technically, a customer portal is a subclass of a web app — the fork in the road is the use case. If the users are your own employees and the goal is internal processes or replacing spreadsheets, you're looking for our web app services. If there's no login at the center but lead generation instead, you need a B2B website, not a portal. And if the portal is meant to sit as a modern layer in front of a legacy ERP, our guide Next.js as an integration layer for legacy systems shows how that path works without touching the core system.

What you can buy from us

Three clearly scoped entry points — from a validating MVP to a multi-tenant platform with managed operations.

Portal MVP

Live within a few weeks: the MVP validates the business case against real user behavior before the big investment is made.

Keycloak login and basic role model
First self-service feature, e.g. order status or documents
EU hosting from day one
Discovery with make-or-buy check up front

Customer portal with ERP/CRM integration

The core offering of this page: the complete portal, connected to your systems.

Company accounts with multiple users, roles, and approval levels
Tenant isolation via Supabase Row Level Security
Integrations with your ERP/CRM: orders, invoices, master data
SSO extended to adjacent systems

Portal platform, operations, and ongoing development

For multiple brands, countries, or tenants — and for long-term operations without hiring your own senior engineer.

Multi-tenancy for multiple brands and countries
Portal as a modern layer in front of the legacy ERP (strangler pattern)
Operations and monitoring on EU infrastructure
Predictable ongoing development via retainer

Packages and pricing

We publish price ranges before you have to ask. Not because every project costs the same, but because you can't make a make-or-buy decision without numbers — and because we'd rather be ruled out before the first call than after it.

PackageScopePrice range
Portal MVP (login + 1–2 self-service features)Keycloak login, first self-service feature, basic roles, EU hosting, 6–12 weeks€8,000–20,000
Customer portal with roles/permissions and first ERP integrationCompany accounts, role and approval model, RLS tenant isolation, ERP/CRM interface, SSO€20,000–60,000
Portal platform (multiple tenants/brands, multiple integrations)Multi-tenancy, multiple systems connected, legacy integration layer, rollout across multiple countries€60,000–150,000
Operations and hosting (EU)Hetzner/EU hosting, monitoring, updates, Supabase/Keycloak operationsInfrastructure €20–50/month (high availability €150–400) plus 2–5 hours of operations/month at approx. €120/h; 3-year TCO of the stack: €40,000–80,000
Ongoing development via retainerContinuous build-out, quarterly prioritization, alternative to a senior hire (€145,000–200,000 in year one)€4,000–12,000/month

As of July 2026. All prices net of VAT. These ranges come from real projects — whether your project falls into the MVP or the platform class, and whether you should build custom at all, is what we settle in a discovery with a make-or-buy check.

FAQ

Answers for the buying committee — including the uncomfortable ones.

Open for select projects

Let's talk about your project

Book a no-obligation call, send us an email, or use the form – we'd love to hear from you.

150+
Completed projects
15
Years of experience
8
Senior‑level team members