A self-service contact costs about $1.84; an agent-handled contact costs $13.50 — and for B2B companies that offer self-service, that channel is now their highest-revenue sales channel. We build customer portals on Next.js, Supabase, and Keycloak: EU-hosted, connected to your ERP or CRM via SSO and APIs, and live as an MVP within a few weeks. Before we build anything, we give you an honest assessment of whether custom development pays off for you — or whether a SaaS solution is all you need.
We're a senior-first team based in Berlin, and we treat a customer portal not as an IT project but as a business case: ticket deflection on the cost side, self-service as a revenue channel on the sales side. The stack — Next.js, Supabase, Keycloak — is open source and EU-hosted, with no license fees that scale with your user count. And our price ranges are published right on this page, not hidden behind a contact form.
A custom portal isn't always the right answer. If standard support without deep ERP integration is enough, Zendesk or another SaaS solution is the more economical choice — and we'll tell you that in the first call, even if it costs us the deal. That's why every project starts with a make-or-buy check, and why you'll find the decision table right here on this page.








































































Definition
Definition
Definition
The business case is well documented: according to the 2025 support cost benchmarks from LiveChatAI, a self-service contact costs about $1.84 versus $13.50 for an agent-handled contact — and well-executed self-service achieves a 25–45% reduction in tickets. And self-service has long been about more than cutting costs: among B2B companies with e-commerce and self-service offerings, that channel is the strongest sales channel at 34% of revenue according to McKinsey's B2B Pulse 2024, and 39% of buyers spend more than $500,000 per order via self-service. Two more numbers shape our decisions: according to Bitkom 2025, 82% of German companies want hyperscalers from Germany or Europe, and 37% would use a purely German cloud service even with drawbacks — which is why we host in the EU. And according to Gartner (March 2026), 67% of B2B buyers prefer a buying process without sales contact — which is why pricing, comparisons, and FAQs are published openly on this page.
Not every company should have a customer portal built. This table is the same decision framework we use in the first call — including the column that earns us no revenue.
| Criterion | SaaS portal software (Zendesk & co.) | Custom customer portal (Next.js + Supabase + Keycloak) | Hybrid (SaaS support + custom portal) |
|---|---|---|---|
| Time to live | Days to a few weeks — configuration instead of development | MVP in 6–12 weeks, full portal correspondingly longer | SaaS immediately, portal features added step by step |
| Cost in year one and at scale | Low entry price, then growth via seats and storage — often by a factor of 3–5 as you scale | MVP €8,000–20,000, with ERP integration €20,000–60,000; after that, near-constant infrastructure costs with no license scaling | SaaS licenses plus the portal investment; the license share stays small as core features move into the portal |
| Depth of ERP/CRM integration | Standard connectors; quickly hit their limits with custom logic and legacy systems | As deep as you need — orders, invoices, and master data straight from your systems | Support processes in SaaS, ERP depth in the custom portal |
| Branding and UX | Template with logo and color customization | Fully your brand, your processes, your user journeys | Inconsistent — two systems, two interfaces |
| Data sovereignty and EU hosting | Depends on the vendor, often US cloud | Open source, EU-hosted, full data sovereignty | Split — part of your customer data sits with the SaaS vendor |
| Ongoing effort | Low — the vendor handles updates and operations | Operations, monitoring, and updates required — available from us as a managed operations package | Both, at reduced scale |
| When is this the right choice? | When standard support without ERP depth is enough — then buy SaaS and skip the development cost | When self-service needs to run on your ERP data and the portal becomes part of your value creation | When tickets are well served in SaaS, but orders, documents, and invoices belong in the portal |
Technically, a customer portal is a subclass of a web app — the fork in the road is the use case. If the users are your own employees and the goal is internal processes or replacing spreadsheets, you're looking for our web app services. If there's no login at the center but lead generation instead, you need a B2B website, not a portal. And if the portal is meant to sit as a modern layer in front of a legacy ERP, our guide Next.js as an integration layer for legacy systems shows how that path works without touching the core system.
Three clearly scoped entry points — from a validating MVP to a multi-tenant platform with managed operations.
Live within a few weeks: the MVP validates the business case against real user behavior before the big investment is made.
The core offering of this page: the complete portal, connected to your systems.
For multiple brands, countries, or tenants — and for long-term operations without hiring your own senior engineer.
We publish price ranges before you have to ask. Not because every project costs the same, but because you can't make a make-or-buy decision without numbers — and because we'd rather be ruled out before the first call than after it.
| Package | Scope | Price range |
|---|---|---|
| Portal MVP (login + 1–2 self-service features) | Keycloak login, first self-service feature, basic roles, EU hosting, 6–12 weeks | €8,000–20,000 |
| Customer portal with roles/permissions and first ERP integration | Company accounts, role and approval model, RLS tenant isolation, ERP/CRM interface, SSO | €20,000–60,000 |
| Portal platform (multiple tenants/brands, multiple integrations) | Multi-tenancy, multiple systems connected, legacy integration layer, rollout across multiple countries | €60,000–150,000 |
| Operations and hosting (EU) | Hetzner/EU hosting, monitoring, updates, Supabase/Keycloak operations | Infrastructure €20–50/month (high availability €150–400) plus 2–5 hours of operations/month at approx. €120/h; 3-year TCO of the stack: €40,000–80,000 |
| Ongoing development via retainer | Continuous build-out, quarterly prioritization, alternative to a senior hire (€145,000–200,000 in year one) | €4,000–12,000/month |
As of July 2026. All prices net of VAT. These ranges come from real projects — whether your project falls into the MVP or the platform class, and whether you should build custom at all, is what we settle in a discovery with a make-or-buy check.
Answers for the buying committee — including the uncomfortable ones.
Book a no-obligation call, send us an email, or use the form – we'd love to hear from you.