Custom software development for the Mittelstand: replace Excel lists and legacy tools, digitize your processes

We build browser-based B2B web apps that replace business-critical Excel processes and legacy tools — with login, roles, and permissions, hosted on EU servers. A production-ready MVP takes 6–12 weeks and starts at €8,000 — well below the typical DACH market entry point of €20,000–40,000. The source code belongs to you: no seat licenses that get more expensive as you grow.

For us, custom software means building the processes that define your business and that no off-the-shelf tool covers — order processing, approvals, planning logic, data flows between your ERP and your team. A senior-first team based in Berlin, an end-to-end TypeScript stack with Next.js, Supabase, and Keycloak, operated GDPR-compliant on EU infrastructure. AI-assisted development puts our MVP anchor below the market price — with senior accountability instead of junior staffing.

What we don't build: mobile apps for the app store, and replacements for standard software that already works. For commodity tasks like accounting, payroll, or email marketing, a SaaS subscription is almost always the better choice — and for single-user lists without process logic, Excel is enough. We draw that line honestly in the first conversation, even when it costs us revenue.

Logo von 20moments
Logo von Bemer
Logo von Berliner Volksbank
Logo von Clinomic
Logo von Consentmanager
Logo von Deloitte
Logo von DFDC
Logo von einhorn
Logo von Cushman & Wakefield
Logo von in-motion
Logo von myticket
Logo von TES H2

Three terms that structure your decision

Definition

Custom software
Tailor-made software for the processes that differentiate your business — as opposed to standard software and SaaS for commodity tasks. The 2026 rule of thumb: SaaS for the interchangeable, custom development for what sets you apart. From 50–100 users, custom software often has the lower five-year TCO because there are no seat licenses growing along with you.

Definition

B2B web app
A browser-based business application with login, roles, and permissions — no app store, no mobile app, no installation. It runs on EU servers, connects to your ERP and CRM via API, and works on any device with a browser. Updates roll out centrally, with no approval processes or version conflicts.

Definition

MVP (minimum viable product)
The smallest production-ready build stage: one core process, real users, 6–12 weeks. With us, an MVP costs €8,000–20,000 — below the DACH market entry point of €20,000–40,000, because AI-assisted development compresses build costs. After that, you decide on expansion based on a running system, not a concept paper.

The starting point in the German Mittelstand is measurable: according to the Bitkom study "Digitalisierung der Wirtschaft 2025", 38 percent of companies still handle around half of their office and administrative processes on paper, and only 15 percent work paperless. Where Excel rules instead, things get risky: in the meta-analyses by Ray Panko (University of Hawaii), 88 percent of audited spreadsheets contained errors, with a cell error rate of around five percent. Meanwhile, the supposedly cheaper SaaS alternative scales against you: through seats, storage, and API limits, costs often grow three- to fivefold according to build-vs-buy analyses (ideas2it, 2026) — and from 50–100 users, custom software often has the lower five-year TCO. According to 2025/26 agency guides, the DACH market anchor for a custom software MVP sits at €20,000–40,000; ours is €8,000–20,000, because AI-assisted development on an end-to-end TypeScript stack lowers build costs. We disclose the operating costs behind it — in detail on our Supabase page.

Build vs. buy: keep Excel, rent SaaS, or build custom software?

The real decision isn't "which agency" — it's build, buy, or stick with the status quo. This table is the honest version of that math — including the row where we don't win.

CriterionExcel / manualStandard SaaSCustom software
First-year costs€0 on paper — labor time and error costs never show up on an invoicePer-user subscription plus rollout, training, and customizationMVP €8,000–20,000 one-time, then predictable operating costs
Costs at 50+ users (5 years)Rising coordination and error costs, hard to quantifySeats, storage, and API limits: often 3–5x the initial costsFrequently the lowest TCO — no seat licenses, costs decline over time
Process fitFlexible, but no process logic, validation, or workflowTypically 60% fit — the rest gets compensated with workaroundsMaps your process exactly, including terminology and exception rules
Error risk88% of audited spreadsheets contain errors (Panko)Low within the tool, but data silos and duplicate maintenance across systemsValidation, roles, and an audit trail are part of the architecture
ERP/CRM integrationCopy-and-paste and email attachmentsOnly the connectors the vendor providesAny API can be connected: REST, GraphQL, webhooks, LDAP, OAuth
Data sovereignty & GDPRUncontrolled file copies on shared drives and in inboxesDepends on the vendor, often US cloud with CLOUD Act riskEU servers, data minimization by design — code and data belong to you
Time to valueImmediate — which is why Excel is so persistentDays to weeks, plus the team adapting to the tool6–12 weeks to a production-ready MVP
Exit & lock-inNone — but no system eitherData export and migration effort when switching vendorsYou own the source code, open-source stack, switch anytime
When this column winsSingle-user lists without process logicCommodity processes and small teamsDifferentiating processes, 50+ users, integration requirements

Not every project belongs on this page. If your customers need to log in — self-service, ticket relief, external ERP or SSO integration — you're in the right place on our customer portal development page. If an existing production system with its own source code or a legacy vendor is holding you back, that's a case for software modernization. And if you don't need a login at all, but visibility and leads, you don't need a web app — you need our website agency.

What you can buy from us

Three entry points — from a process pilot to an ongoing product-team replacement.

MVP / process pilot

One core process moves from Excel or a legacy tool into a production web app — in 6–12 weeks for €8,000–20,000. The goal is solid proof in live operations instead of a concept paper; you decide on the expansion afterwards.

Discovery workshop and user story mapping
Data modeling and API design
Login and first production workflow
Handover with a documented expansion roadmap

Complete B2B web app

Multiple workflows, a roles and permissions model, ERP/CRM integration, and reporting for €20,000–60,000. Stack: Next.js and Supabase with Keycloak, operated on Hetzner infrastructure from €20–50 per month — source code and data belong to you.

Roles and permissions model with Keycloak (SSO, MFA)
ERP/CRM integration via REST, GraphQL, and webhooks
Reporting, dashboards, and data migration from existing systems
EU hosting with row-level security and backups

Ongoing development & operations

A retainer of €4,000–12,000 per month as a product-team replacement — for comparison: a senior hire costs €145,000–200,000 fully loaded in the first year, with 8–9 productive months. No lock-in: you can take over in-house at any time.

New features in short, prioritized cycles
Operations with 2–5 hours of maintenance per month
Security updates, monitoring, backups, and a support desk
Documentation that enables handover to other teams

Packages and pricing

We name price ranges before you have to ask — no teaser offers we can't stand behind in the end.

PackageScopePrice range
MVP / process pilotOne core process, login, first workflow, in production in 6–12 weeks€8,000–20,000
Complete B2B web appAuth, roles/permissions, ERP/CRM integrations, reporting€20,000–60,000
Open-source stack operationsSupabase/Keycloak setup €5,000–20,000, Hetzner €20–50/month (HA €150–400), 2–5 h/month support3-year TCO €40,000–80,000
Ongoing development (retainer)Product-team replacement: features, operations, updates, monitoring€4,000–12,000/month
Complex platform / multi-tenancySaaS product, multi-tenant, scalingFixed price after discovery

As of July 2026. All prices net of VAT. The price ranges are based on real projects with the stack described; we quote the binding fixed price after the discovery workshop.

FAQ

Pricing, timelines, make-or-buy: the answers you need before a custom software project.

Open for select projects

Let's talk about your project

Book a no-obligation call, send us an email, or use the form – we'd love to hear from you.

150+
Completed projects
15
Years of experience
8
Senior‑level team members