We build browser-based B2B web apps that replace business-critical Excel processes and legacy tools — with login, roles, and permissions, hosted on EU servers. A production-ready MVP takes 6–12 weeks and starts at €8,000 — well below the typical DACH market entry point of €20,000–40,000. The source code belongs to you: no seat licenses that get more expensive as you grow.
For us, custom software means building the processes that define your business and that no off-the-shelf tool covers — order processing, approvals, planning logic, data flows between your ERP and your team. A senior-first team based in Berlin, an end-to-end TypeScript stack with Next.js, Supabase, and Keycloak, operated GDPR-compliant on EU infrastructure. AI-assisted development puts our MVP anchor below the market price — with senior accountability instead of junior staffing.
What we don't build: mobile apps for the app store, and replacements for standard software that already works. For commodity tasks like accounting, payroll, or email marketing, a SaaS subscription is almost always the better choice — and for single-user lists without process logic, Excel is enough. We draw that line honestly in the first conversation, even when it costs us revenue.








































































Definition
Definition
Definition
The starting point in the German Mittelstand is measurable: according to the Bitkom study "Digitalisierung der Wirtschaft 2025", 38 percent of companies still handle around half of their office and administrative processes on paper, and only 15 percent work paperless. Where Excel rules instead, things get risky: in the meta-analyses by Ray Panko (University of Hawaii), 88 percent of audited spreadsheets contained errors, with a cell error rate of around five percent. Meanwhile, the supposedly cheaper SaaS alternative scales against you: through seats, storage, and API limits, costs often grow three- to fivefold according to build-vs-buy analyses (ideas2it, 2026) — and from 50–100 users, custom software often has the lower five-year TCO. According to 2025/26 agency guides, the DACH market anchor for a custom software MVP sits at €20,000–40,000; ours is €8,000–20,000, because AI-assisted development on an end-to-end TypeScript stack lowers build costs. We disclose the operating costs behind it — in detail on our Supabase page.
The real decision isn't "which agency" — it's build, buy, or stick with the status quo. This table is the honest version of that math — including the row where we don't win.
| Criterion | Excel / manual | Standard SaaS | Custom software |
|---|---|---|---|
| First-year costs | €0 on paper — labor time and error costs never show up on an invoice | Per-user subscription plus rollout, training, and customization | MVP €8,000–20,000 one-time, then predictable operating costs |
| Costs at 50+ users (5 years) | Rising coordination and error costs, hard to quantify | Seats, storage, and API limits: often 3–5x the initial costs | Frequently the lowest TCO — no seat licenses, costs decline over time |
| Process fit | Flexible, but no process logic, validation, or workflow | Typically 60% fit — the rest gets compensated with workarounds | Maps your process exactly, including terminology and exception rules |
| Error risk | 88% of audited spreadsheets contain errors (Panko) | Low within the tool, but data silos and duplicate maintenance across systems | Validation, roles, and an audit trail are part of the architecture |
| ERP/CRM integration | Copy-and-paste and email attachments | Only the connectors the vendor provides | Any API can be connected: REST, GraphQL, webhooks, LDAP, OAuth |
| Data sovereignty & GDPR | Uncontrolled file copies on shared drives and in inboxes | Depends on the vendor, often US cloud with CLOUD Act risk | EU servers, data minimization by design — code and data belong to you |
| Time to value | Immediate — which is why Excel is so persistent | Days to weeks, plus the team adapting to the tool | 6–12 weeks to a production-ready MVP |
| Exit & lock-in | None — but no system either | Data export and migration effort when switching vendors | You own the source code, open-source stack, switch anytime |
| When this column wins | Single-user lists without process logic | Commodity processes and small teams | Differentiating processes, 50+ users, integration requirements |
Not every project belongs on this page. If your customers need to log in — self-service, ticket relief, external ERP or SSO integration — you're in the right place on our customer portal development page. If an existing production system with its own source code or a legacy vendor is holding you back, that's a case for software modernization. And if you don't need a login at all, but visibility and leads, you don't need a web app — you need our website agency.
Three entry points — from a process pilot to an ongoing product-team replacement.
One core process moves from Excel or a legacy tool into a production web app — in 6–12 weeks for €8,000–20,000. The goal is solid proof in live operations instead of a concept paper; you decide on the expansion afterwards.
Multiple workflows, a roles and permissions model, ERP/CRM integration, and reporting for €20,000–60,000. Stack: Next.js and Supabase with Keycloak, operated on Hetzner infrastructure from €20–50 per month — source code and data belong to you.
A retainer of €4,000–12,000 per month as a product-team replacement — for comparison: a senior hire costs €145,000–200,000 fully loaded in the first year, with 8–9 productive months. No lock-in: you can take over in-house at any time.
We name price ranges before you have to ask — no teaser offers we can't stand behind in the end.
| Package | Scope | Price range |
|---|---|---|
| MVP / process pilot | One core process, login, first workflow, in production in 6–12 weeks | €8,000–20,000 |
| Complete B2B web app | Auth, roles/permissions, ERP/CRM integrations, reporting | €20,000–60,000 |
| Open-source stack operations | Supabase/Keycloak setup €5,000–20,000, Hetzner €20–50/month (HA €150–400), 2–5 h/month support | 3-year TCO €40,000–80,000 |
| Ongoing development (retainer) | Product-team replacement: features, operations, updates, monitoring | €4,000–12,000/month |
| Complex platform / multi-tenancy | SaaS product, multi-tenant, scaling | Fixed price after discovery |
As of July 2026. All prices net of VAT. The price ranges are based on real projects with the stack described; we quote the binding fixed price after the discovery workshop.
Pricing, timelines, make-or-buy: the answers you need before a custom software project.
Book a no-obligation call, send us an email, or use the form – we'd love to hear from you.