Custom software development for the Mittelstand: replace Excel lists and legacy tools, digitize your processes

We build browser-based B2B web apps that replace business-critical Excel processes and legacy tools — with login, roles, and permissions, hosted on EU servers. A production-ready MVP takes 6–12 weeks and starts at €8,000 — well below the typical DACH market entry point of €20,000–40,000. The source code belongs to you: no seat licenses that get more expensive as you grow.

For us, custom software means building the processes that define your business and that no off-the-shelf tool covers — order processing, approvals, planning logic, data flows between your ERP and your team. A senior-first team based in Berlin, an end-to-end TypeScript stack with Next.js, Supabase, and Keycloak, operated GDPR-compliant on EU infrastructure. AI-assisted development puts our MVP anchor below the market price — with senior accountability instead of junior staffing.

What we don't cover here: replacements for standard software that already works. For commodity tasks like accounting, payroll, or email marketing, a SaaS subscription is almost always the better choice — and for single-user lists without process logic, Excel is enough. We draw that line honestly in the first conversation, even when it costs us revenue. If the application needs to be installable, work offline, or sit in an app store, the delivery model is a decision of its own: it runs through a PWA or React Native and is covered on our “Web App Development” page.

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Three terms that structure your decision

Definition

Custom software
Tailor-made software for the processes that differentiate your business — as opposed to standard software and SaaS for commodity tasks. The 2026 rule of thumb: SaaS for the interchangeable, custom development for what sets you apart. From 50–100 users, custom software often has the lower five-year TCO because there are no seat licenses growing along with you.

Definition

B2B web app
A browser-based business application with login, roles, and permissions — no app store, no mobile app, no installation. It runs on EU servers, connects to your ERP and CRM via API, and works on any device with a browser. Updates roll out centrally, with no approval processes or version conflicts.

Definition

MVP (minimum viable product)
The smallest usable version of a new product, built to test whether customers use it and pay for it; for a known internal process, we call this first stage a process pilot.

The starting point in the German Mittelstand is measurable: according to the Bitkom study "Digitalisierung der Wirtschaft 2025", 38 percent of companies still handle around half of their office and administrative processes on paper, and only 15 percent work paperless. Where Excel rules instead, things get risky: in the meta-analyses by Ray Panko (University of Hawaii), 88 percent of audited spreadsheets contained errors, with a cell error rate of around five percent. Meanwhile, the supposedly cheaper SaaS alternative scales against you: through seats, storage, and API limits, costs often grow three- to fivefold according to build-vs-buy analyses (ideas2it, 2026) — and from 50–100 users, custom software often has the lower five-year TCO. According to 2025/26 agency guides, the DACH market anchor for a custom software MVP sits at €20,000–40,000; ours is €8,000–20,000, because AI-assisted development on an end-to-end TypeScript stack lowers build costs. We disclose the operating costs behind it — in detail on our Supabase page.

Security & compliance

Your customers trust you with sensitive data. We take that responsibility seriously.

Whether it's your data protection officer, your IT security team or a major customer's procurement: when security questions come up, you have solid answers. We build in data protection and security from day one and follow the principles of the Twelve-Factor App. That makes approvals and audits easier and gives you the technical foundation to meet requirements under GDPR, ISO 27001 or HIPAA.

Frameworks whose technical requirements we implement in our projects

  • GDPR
  • ISO 27001
  • HIPAA
  • NIS2
Discuss your requirements in an intro call

Build vs. buy: keep Excel, rent SaaS, or build custom software?

The real decision isn't "which agency" — it's build, buy, or stick with the status quo. This table is the honest version of that math — including the row where we don't win.

First-year costs

Excel / manual
€0 on paper — labor time and error costs never show up on an invoice
Standard SaaS
Per-user subscription plus rollout, training, and customization
Custom software
MVP €8,000–20,000 one-time, then predictable operating costs

Costs at 50+ users (5 years)

Excel / manual
Rising coordination and error costs, hard to quantify
Standard SaaS
Seats, storage, and API limits: often 3–5x the initial costs
Custom software
Frequently the lowest TCO — no seat licenses, costs decline over time

Process fit

Excel / manual
Flexible, but no process logic, validation, or workflow
Standard SaaS
Typically 60% fit — the rest gets compensated with workarounds
Custom software
Maps your process exactly, including terminology and exception rules

Error risk

Excel / manual
88% of audited spreadsheets contain errors (Panko)
Standard SaaS
Low within the tool, but data silos and duplicate maintenance across systems
Custom software
Validation, roles, and an audit trail are part of the architecture

ERP/CRM integration

Excel / manual
Copy-and-paste and email attachments
Standard SaaS
Only the connectors the vendor provides
Custom software
Any API can be connected: REST, GraphQL, webhooks, LDAP, OAuth

Data sovereignty & GDPR

Excel / manual
Uncontrolled file copies on shared drives and in inboxes
Standard SaaS
Depends on the vendor, often US cloud with CLOUD Act risk
Custom software
EU servers, data minimization by design — code and data belong to you

Time to value

Excel / manual
Immediate — which is why Excel is so persistent
Standard SaaS
Days to weeks, plus the team adapting to the tool
Custom software
6–12 weeks to a production-ready MVP

Exit & lock-in

Excel / manual
None — but no system either
Standard SaaS
Data export and migration effort when switching vendors
Custom software
You own the source code, open-source stack, switch anytime

When this column wins

Excel / manual
Single-user lists without process logic
Standard SaaS
Commodity processes and small teams
Custom software
Differentiating processes, 50+ users, integration requirements

Not every project belongs on this page. If your customers need to log in — self-service, ticket relief, external ERP or SSO integration — you're in the right place on our customer portal development page. If an existing production system with its own source code or a legacy vendor is holding you back, that's a case for software modernization. And if you don't need a login at all, but visibility and leads, you don't need a web app — you need our website agency.

A rule of thumb separates this page from our MVP offer: if you want to digitize a known process inside your company, you need custom software. If you want to find out whether customers will use and pay for a new product, you need an MVP. How we approach it and what it costs is on our MVP development page.

What you can buy from us

Three entry points — from a process pilot to an ongoing product-team replacement.

Process pilot

from €8,000

live in 6–12 weeks

One core process moves from Excel or a legacy tool into a web app: live proof, not a concept paper.

  • Discovery workshop and story map

    You decide what comes first.

  • Data model and API design

    The foundation for the expansion.

  • Login and first workflow

    In live operation, not as a demo.

  • Handover with expansion roadmap

    You decide on the expansion afterwards.

Complete B2B web app

from €20,000

Your workflows, roles and reports run in one web app, connected to your ERP and CRM.

  • Roles and permissions with Keycloak

    With SSO and MFA.

  • ERP/CRM integration

    Via REST, GraphQL or webhooks.

  • Reporting and dashboards

    With your legacy data migrated.

  • EU hosting with backups

    Row-level security: users only see what they're allowed to.

  • Next.js and Supabase on Hetzner

    Source code and data belong to you.

Ongoing development & operations

from €4,000

a month, in place of a product team

Your software keeps evolving and stays in operation, and you can take it in-house at any time.

  • New features in short cycles

    Most important first.

  • Lean operations

    2–5 hours of maintenance per month.

  • Security and support

    Updates, monitoring, backups and a support desk.

  • Handover-ready documentation

    Other teams can take over too.

All prices exclude VAT, as of October 2026.

Packages and pricing

We name price ranges before you have to ask — no teaser offers we can't stand behind in the end.

Process pilot

Scope
One core process, login, first workflow, in production in 6–12 weeks
Price range
€8,000–20,000

Complete B2B web app

Scope
Auth, roles/permissions, ERP/CRM integrations, reporting
Price range
€20,000–60,000

Open-source stack operations

Scope
Supabase/Keycloak setup €5,000–20,000, Hetzner €20–50/month (HA €150–400), 2–5 h/month support
Price range
3-year TCO €40,000–80,000

Ongoing development (retainer)

Scope
Product-team replacement: features, operations, updates, monitoring
Price range
€4,000–12,000/month

Complex platform / multi-tenancy

Scope
SaaS product, multi-tenant, scaling
Price range
Fixed price after discovery
As of July 2026
All prices net of VAT. The price ranges are based on real projects with the stack described; we quote the binding fixed price after the discovery workshop.

Who works on your project

Our senior team in Berlin, from the first draft to production. You talk directly to the people who write your code.

Meet the team

FAQ

Pricing, timelines, make-or-buy: the answers you need before a custom software project.

An MVP with one core process, login, and a first workflow costs between €8,000 and 20,000 with us — the typical DACH market entry point starts at €20,000 to 40,000. A complete B2B web app with roles, integrations, and reporting runs €20,000 to 60,000. The difference comes from AI-assisted development with senior accountability. We don't quote flat rates before requirements are clarified; complex platforms are priced as a fixed fee after discovery.

The 2026 rule of thumb: standard software for the interchangeable, custom development for processes that differentiate your business. If your team only keeps a SaaS tool running through workarounds, that's a clear signal. Also run the scaling math: SaaS costs often grow three- to fivefold through seats, storage, and API limits, and from 50 to 100 users, custom software frequently has the lower five-year TCO. We run that math openly with you — even when SaaS wins.

A website communicates: it informs, presents, and generates leads — no login. A web app acts: users sign in, enter data, and trigger processes; typical examples are internal admin tools, booking and approval systems, and SaaS products. It runs in the browser — no installation, no app store approval, updates deployable daily. A mobile app is built for iOS and Android and pays off when hardware access or store presence is part of the requirement. Our focus is browser-based B2B web apps and PWAs; when it has to reach the stores, we build with React Native from the same TypeScript codebase. The delivery models side by side are on our web app development page.

An MVP with one core process is in production within six to twelve weeks. A complete B2B web app with a roles model, integrations, and reporting takes three to six months — iteratively, with usable interim releases instead of a big-bang launch. What matters most isn't the technology but the clarity of the requirements; that's what the discovery workshop at the start is for. Scope changes are normal — we document their impact on time and budget before we build.

Because spreadsheets used as a database substitute are measurably error-prone: in Ray Panko's meta-analyses, 88 percent of audited spreadsheets contained errors, with a cell error rate of around five percent. Add missing roles and permissions, no change history, and uncontrolled file copies sent by email. For single-user lists without process logic, Excel remains fine — business-critical, shared processes belong in an application with validation, permissions, and an audit trail.

The source code belongs entirely to you — handed over in a structured way, documented, built on open-source technologies without proprietary abstraction layers. After launch, you choose the operating model freely: a retainer, on-demand engagements, or a takeover by an in-house team or another provider — we won't stand in the way. Just one recommendation, regardless of model: don't leave security-relevant updates to chance, especially when personal data is processed. Many clients stay anyway — as a free choice, not a lock-in.

For us, GDPR is an architecture decision, not an end-of-project checklist: EU hosting on Hetzner infrastructure without CLOUD Act risk, data minimization in the data model, and access rights enforced technically rather than merely documented. For identity and access we use Keycloak — multi-factor authentication, SSO, and granular roles come standard, alongside input validation, protection against SQL injection and XSS, and regular dependency updates. On request, we work with your data protection officer, supply documentation for your records of processing, and recommend external security audits for elevated requirements.

Yes — that's the norm; hardly any project starts from zero. We connect ERP, CRM, accounting, and existing databases via REST, GraphQL, webhooks, LDAP, and OAuth; existing data can be migrated or mirrored live. What we don't do: promise integrations before we've seen the other system's documentation. Some systems integrate well, others don't — we tell you that before the project, not halfway through.

If the process is a commodity — accounting, payroll, email marketing, standard CRM — a SaaS subscription is almost always the better choice: live faster, continuously improved, cheaper for small teams. For single-user lists without process logic, Excel is enough. Custom software pays off for processes that differentiate your business and that no standard tool covers. We draw that line honestly in the first conversation — even when it costs us the deal.

Yes. In Brandenburg, BIG-Digital funds digitization projects — from process digitization to implementation — with grants of up to €250,000; other German states offer comparable programs. Important: the application must be submitted before the project starts. We supply the technical project description and cost estimate for the application and structure the project so it remains eligible for funding.

Open for select projects

Let's talk about your project

Book a no-obligation call, send us an email, or use the form – we'd love to hear from you.

150+
Completed projects
15
Years of experience
7
Senior‑level team members