Custom software development for the Mittelstand: replace Excel lists and legacy tools, digitize your processes
We build browser-based B2B web apps that replace business-critical Excel processes and legacy tools — with login, roles, and permissions, hosted on EU servers. A production-ready MVP takes 6–12 weeks and starts at €8,000 — well below the typical DACH market entry point of €20,000–40,000. The source code belongs to you: no seat licenses that get more expensive as you grow.
For us, custom software means building the processes that define your business and that no off-the-shelf tool covers — order processing, approvals, planning logic, data flows between your ERP and your team. A senior-first team based in Berlin, an end-to-end TypeScript stack with Next.js, Supabase, and Keycloak, operated GDPR-compliant on EU infrastructure. AI-assisted development puts our MVP anchor below the market price — with senior accountability instead of junior staffing.
What we don't cover here: replacements for standard software that already works. For commodity tasks like accounting, payroll, or email marketing, a SaaS subscription is almost always the better choice — and for single-user lists without process logic, Excel is enough. We draw that line honestly in the first conversation, even when it costs us revenue. If the application needs to be installable, work offline, or sit in an app store, the delivery model is a decision of its own: it runs through a PWA or React Native and is covered on our “Web App Development” page.








































































Three terms that structure your decision
Definition
- Custom software
- Tailor-made software for the processes that differentiate your business — as opposed to standard software and SaaS for commodity tasks. The 2026 rule of thumb: SaaS for the interchangeable, custom development for what sets you apart. From 50–100 users, custom software often has the lower five-year TCO because there are no seat licenses growing along with you.
Definition
- B2B web app
- A browser-based business application with login, roles, and permissions — no app store, no mobile app, no installation. It runs on EU servers, connects to your ERP and CRM via API, and works on any device with a browser. Updates roll out centrally, with no approval processes or version conflicts.
Definition
- MVP (minimum viable product)
- The smallest usable version of a new product, built to test whether customers use it and pay for it; for a known internal process, we call this first stage a process pilot.
The starting point in the German Mittelstand is measurable: according to the Bitkom study "Digitalisierung der Wirtschaft 2025", 38 percent of companies still handle around half of their office and administrative processes on paper, and only 15 percent work paperless. Where Excel rules instead, things get risky: in the meta-analyses by Ray Panko (University of Hawaii), 88 percent of audited spreadsheets contained errors, with a cell error rate of around five percent. Meanwhile, the supposedly cheaper SaaS alternative scales against you: through seats, storage, and API limits, costs often grow three- to fivefold according to build-vs-buy analyses (ideas2it, 2026) — and from 50–100 users, custom software often has the lower five-year TCO. According to 2025/26 agency guides, the DACH market anchor for a custom software MVP sits at €20,000–40,000; ours is €8,000–20,000, because AI-assisted development on an end-to-end TypeScript stack lowers build costs. We disclose the operating costs behind it — in detail on our Supabase page.
Security & compliance
Your customers trust you with sensitive data. We take that responsibility seriously.
Whether it's your data protection officer, your IT security team or a major customer's procurement: when security questions come up, you have solid answers. We build in data protection and security from day one and follow the principles of the Twelve-Factor App. That makes approvals and audits easier and gives you the technical foundation to meet requirements under GDPR, ISO 27001 or HIPAA.
Frameworks whose technical requirements we implement in our projects
- GDPR
- ISO 27001
- HIPAA
- NIS2
Build vs. buy: keep Excel, rent SaaS, or build custom software?
The real decision isn't "which agency" — it's build, buy, or stick with the status quo. This table is the honest version of that math — including the row where we don't win.
| Criterion | Excel / manual | Standard SaaS | Custom software |
|---|---|---|---|
| First-year costs | €0 on paper — labor time and error costs never show up on an invoice | Per-user subscription plus rollout, training, and customization | MVP €8,000–20,000 one-time, then predictable operating costs |
| Costs at 50+ users (5 years) | Rising coordination and error costs, hard to quantify | Seats, storage, and API limits: often 3–5x the initial costs | Frequently the lowest TCO — no seat licenses, costs decline over time |
| Process fit | Flexible, but no process logic, validation, or workflow | Typically 60% fit — the rest gets compensated with workarounds | Maps your process exactly, including terminology and exception rules |
| Error risk | 88% of audited spreadsheets contain errors (Panko) | Low within the tool, but data silos and duplicate maintenance across systems | Validation, roles, and an audit trail are part of the architecture |
| ERP/CRM integration | Copy-and-paste and email attachments | Only the connectors the vendor provides | Any API can be connected: REST, GraphQL, webhooks, LDAP, OAuth |
| Data sovereignty & GDPR | Uncontrolled file copies on shared drives and in inboxes | Depends on the vendor, often US cloud with CLOUD Act risk | EU servers, data minimization by design — code and data belong to you |
| Time to value | Immediate — which is why Excel is so persistent | Days to weeks, plus the team adapting to the tool | 6–12 weeks to a production-ready MVP |
| Exit & lock-in | None — but no system either | Data export and migration effort when switching vendors | You own the source code, open-source stack, switch anytime |
| When this column wins | Single-user lists without process logic | Commodity processes and small teams | Differentiating processes, 50+ users, integration requirements |
First-year costs
- Excel / manual
- €0 on paper — labor time and error costs never show up on an invoice
- Standard SaaS
- Per-user subscription plus rollout, training, and customization
- Custom software
- MVP €8,000–20,000 one-time, then predictable operating costs
Costs at 50+ users (5 years)
- Excel / manual
- Rising coordination and error costs, hard to quantify
- Standard SaaS
- Seats, storage, and API limits: often 3–5x the initial costs
- Custom software
- Frequently the lowest TCO — no seat licenses, costs decline over time
Process fit
- Excel / manual
- Flexible, but no process logic, validation, or workflow
- Standard SaaS
- Typically 60% fit — the rest gets compensated with workarounds
- Custom software
- Maps your process exactly, including terminology and exception rules
Error risk
- Excel / manual
- 88% of audited spreadsheets contain errors (Panko)
- Standard SaaS
- Low within the tool, but data silos and duplicate maintenance across systems
- Custom software
- Validation, roles, and an audit trail are part of the architecture
ERP/CRM integration
- Excel / manual
- Copy-and-paste and email attachments
- Standard SaaS
- Only the connectors the vendor provides
- Custom software
- Any API can be connected: REST, GraphQL, webhooks, LDAP, OAuth
Data sovereignty & GDPR
- Excel / manual
- Uncontrolled file copies on shared drives and in inboxes
- Standard SaaS
- Depends on the vendor, often US cloud with CLOUD Act risk
- Custom software
- EU servers, data minimization by design — code and data belong to you
Time to value
- Excel / manual
- Immediate — which is why Excel is so persistent
- Standard SaaS
- Days to weeks, plus the team adapting to the tool
- Custom software
- 6–12 weeks to a production-ready MVP
Exit & lock-in
- Excel / manual
- None — but no system either
- Standard SaaS
- Data export and migration effort when switching vendors
- Custom software
- You own the source code, open-source stack, switch anytime
When this column wins
- Excel / manual
- Single-user lists without process logic
- Standard SaaS
- Commodity processes and small teams
- Custom software
- Differentiating processes, 50+ users, integration requirements
Not every project belongs on this page. If your customers need to log in — self-service, ticket relief, external ERP or SSO integration — you're in the right place on our customer portal development page. If an existing production system with its own source code or a legacy vendor is holding you back, that's a case for software modernization. And if you don't need a login at all, but visibility and leads, you don't need a web app — you need our website agency.
A rule of thumb separates this page from our MVP offer: if you want to digitize a known process inside your company, you need custom software. If you want to find out whether customers will use and pay for a new product, you need an MVP. How we approach it and what it costs is on our MVP development page.
What you can buy from us
Three entry points — from a process pilot to an ongoing product-team replacement.
Process pilot
from €8,000
live in 6–12 weeks
One core process moves from Excel or a legacy tool into a web app: live proof, not a concept paper.
Discovery workshop and story map
You decide what comes first.
Data model and API design
The foundation for the expansion.
Login and first workflow
In live operation, not as a demo.
Handover with expansion roadmap
You decide on the expansion afterwards.
Complete B2B web app
from €20,000
Your workflows, roles and reports run in one web app, connected to your ERP and CRM.
Roles and permissions with Keycloak
With SSO and MFA.
ERP/CRM integration
Via REST, GraphQL or webhooks.
Reporting and dashboards
With your legacy data migrated.
EU hosting with backups
Row-level security: users only see what they're allowed to.
Next.js and Supabase on Hetzner
Source code and data belong to you.
Ongoing development & operations
from €4,000
a month, in place of a product team
Your software keeps evolving and stays in operation, and you can take it in-house at any time.
New features in short cycles
Most important first.
Lean operations
2–5 hours of maintenance per month.
Security and support
Updates, monitoring, backups and a support desk.
Handover-ready documentation
Other teams can take over too.
All prices exclude VAT, as of October 2026.
Packages and pricing
We name price ranges before you have to ask — no teaser offers we can't stand behind in the end.
| Package | Scope | Price range |
|---|---|---|
| Process pilot | One core process, login, first workflow, in production in 6–12 weeks | €8,000–20,000 |
| Complete B2B web app | Auth, roles/permissions, ERP/CRM integrations, reporting | €20,000–60,000 |
| Open-source stack operations | Supabase/Keycloak setup €5,000–20,000, Hetzner €20–50/month (HA €150–400), 2–5 h/month support | 3-year TCO €40,000–80,000 |
| Ongoing development (retainer) | Product-team replacement: features, operations, updates, monitoring | €4,000–12,000/month |
| Complex platform / multi-tenancy | SaaS product, multi-tenant, scaling | Fixed price after discovery |
Process pilot
- Scope
- One core process, login, first workflow, in production in 6–12 weeks
- Price range
- €8,000–20,000
Complete B2B web app
- Scope
- Auth, roles/permissions, ERP/CRM integrations, reporting
- Price range
- €20,000–60,000
Open-source stack operations
- Scope
- Supabase/Keycloak setup €5,000–20,000, Hetzner €20–50/month (HA €150–400), 2–5 h/month support
- Price range
- 3-year TCO €40,000–80,000
Ongoing development (retainer)
- Scope
- Product-team replacement: features, operations, updates, monitoring
- Price range
- €4,000–12,000/month
Complex platform / multi-tenancy
- Scope
- SaaS product, multi-tenant, scaling
- Price range
- Fixed price after discovery
Who works on your project
Our senior team in Berlin, from the first draft to production. You talk directly to the people who write your code.
Meet the teamFAQ
Pricing, timelines, make-or-buy: the answers you need before a custom software project.