A website is not a project but a tool with goals. In this category you will find our articles on B2B website strategy, personas and customer journeys, conversion and UX, project planning and budget ranges – the craft that turns marketing requirements into reliable digital products.
41 percent of German companies use AI, and a third report significantly higher costs than planned. The difference is a roadmap: I show you four phases, an open budget calculation (16,000 to 35,000 euros for a real pilot), five measurable abort criteria, and funding programs that can cut your costs in half.
Matthias Radscheit
You rarely need Elasticsearch, but you almost always need a better search. We walk you through three tiers: Postgres full-text search (often enough), Meilisearch (typo tolerance, facets, Cloud from $20/month), and Elasticsearch/OpenSearch (only with an operations team). On top, you get our experience values on effort and the cheapest lever of all: your search log with its zero-result queries.
Matthias Radscheit
Google talks about a few weeks, an analysis of 1,052 domain migrations names a median of 304 days. Both figures are right, because they measure different things: reindexing against traffic recovery. Here you get the expected range for the first 90 days, the line between normal fluctuation and real damage, and the mandatory list you demand before you sign.
Matthias Radscheit
A dated design and slow load times are triggers, not criteria. You have three paths: iterate, rebuild partially on the same URLs, or migrate in full. Only the third costs you visibility — for domain migrations, a median of 304 days. This article gives you the four criteria at which iteration stops doing the job.
Matthias Radscheit
Published German price ranges for the same project class run from €15,000 to €150,000. Hourly rates explain only a factor of 2.6 of that; the rest is unspoken scope. To make quotes comparable, define integrations, roles, migration, acceptance and operations first — instead of negotiating the rate. Running costs are the easiest thing to underestimate.
Matthias Radscheit
Custom software is built for one specific client, not an anonymous market. It pays off when a process explains your margin, when three or more systems have to stay in sync, or when many people use it: license costs scale per head, development costs do not. For non-differentiating processes, off-the-shelf wins clearly.
Matthias Radscheit
Published customer portal prices range from €12,000 to over €300,000 — because they describe three different project classes. We publish our price anchors, break down the running costs, and show the threshold at which custom development becomes cheaper than SaaS.
Matthias Radscheit
Make or buy for a customer portal isn't a feature question — it's a question of cost trajectories: list prices as of July 2026, five decision criteria, an honest 5-year calculation, and when the hybrid path beats both.
Matthias Radscheit
An RFP that mixes up website, web app, and customer portal produces quotes you can't compare. Three definitions, three practical questions, and a decision table with published price anchors bring order to the decision — including the honest answer on when a website without a login is the better investment.
Matthias Radscheit
The numbers a department head needs to secure internal budget for a customer portal: honest deflection benchmarks instead of vendor marketing, the revenue side backed by McKinsey and Gartner data, and a transparent sample calculation with break-even in year two to three — plus the cases where a portal has no business case.
Matthias Radscheit
Real price ranges for TypeScript and Node.js projects in 2026 — plus the TCO math showing what the comparable Java stack adds in operating costs, and when it should stay anyway.
Matthias Radscheit
Next.js is excellent — and for a whole class of projects it's the wrong call. An honest boundary for decision-makers: overengineering, migration costs, and the point where I'd pick it anyway.
Matthias Radscheit
Matthias Radscheit
Matthias Radscheit
Matthias Radscheit
Matthias Radscheit
Matthias Radscheit
Matthias Radscheit
Matthias Radscheit
Visibility is no longer limited to traditional SERPs but extends into generative answer modules. The competitive risk is obvious—brands that don’t adapt now will lose visibility to those who align their content with AI-driven search systems.
Matthias Radscheit
Matthias Radscheit
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