Profilbild Matthias Radscheit (Geschäftsführer)

Matthias Radscheit

Managing Director

Matthias Radscheit is the founder and managing director of happycoding (Radscheit GmbH) in Berlin. With degrees in Business Administration (Steinbeis University Berlin) and IT Systems Engineering (Hasso Plattner Institute, Potsdam), he combines strategic business thinking with deep technical expertise. Before founding happycoding, he spent six years at a mid-sized advertising agency – a background that continues to shape his work today: he understands not just the code, but the goals behind it. As a certified Product Owner and former lecturer in web design at Ostfalia University of Applied Sciences, he has been helping companies develop websites, web applications, and custom software for over 15 years. His focus is on scalable, modern systems built on Next.js, Supabase (PostgreSQL), Payload CMS, Sanity.io, WordPress, and Drupal.

Articles

Headless WordPress + Next.js: The CIO Guide to Decoupling the World’s Most-Used CMS (2026)

What is Framer? The CIO Guide to the Design-First Website Platform (2026)

What is Keycloak? Open-Source Identity & Access Management Explained (2026)

Spring Boot 2.7 Nears End of Support: Boot 4, Extended Support, or a TypeScript Rebuild?

What is Webflow? The CIO Guide to the Visual Website Builder (2026)

The EU AI Act for Software Buyers: What Applies from August 2, 2026

UCP, Universal Cart, and AI Shopping Agents: What Agentic Commerce Means for Retailers

What Does TypeScript/Node.js Development Cost in 2026? Pricing, Hourly Rates, and the TCO Math Against the Java Stack

What Is Agentic AI? A Guide for Decision-Makers – From Chatbots to Orchestrated Agents

When Medusa Is the Wrong Choice

Composable Commerce with Medusa: Modularity as Strategy, Not Buzzword

Medusa self-hosted on Hetzner: TCO and data sovereignty, honestly calculated

Medusa vs Shopify Plus: the B2B math no vendor puts on the table

Why AI Agents Can't Find Your Products – and What It Costs

Medusa Procurement: Not a Turnkey Feature — and That's Exactly Where the Work Begins

When Next.js Is the Wrong Choice: The Limits Honest Advisors Name

Core Web Vitals Are Revenue: What CIOs Actually Need to Know About Performance

Next.js as an integration layer for legacy systems: modernise without the big bang

Next.js on Hetzner instead of Vercel: the sovereign alternative

Next.js + Medusa over SAP Commerce: why I pick the open-source stack

Migrating from Firebase to Supabase: the hard part is the data model

What Supabase Really Costs: An Honest TCO Look at Cloud vs Self-Hosted

Supabase as an AI backend: pgvector, Edge Functions and the consolidation question

Supabase or Firebase: In Europe, the Choice Isn't a Feature Question

AI Layer Instead of Enterprise License: Retrofitting Enrichment and Text Generation onto Open-Source PIM

Two-Speed IT in Practice: New Digital Products on a TypeScript Stack Alongside the Java Core System

AI Image Pipelines for Product Data: From Cutout to Channel Variant

What is Payload CMS? The In-Depth CIO Guide to the Code-First Headless CMS (2026)

Akeneo Community Edition Is Winding Down: Your Migration Options Before September 2026

NestJS vs. Spring Boot: The 2026 Decision-Maker's Comparison

Build vs. Buy: When a Custom PIM Pays Off

Digital Product Passport: What Becomes Mandatory When – and What Your PIM Needs to Support

TypeScript vs. Java in 2026: The TCO Comparison for IT Decision-Makers

One Attribute Model, Ten Outputs: The Product Content Supply Chain

Open-Source PIM Comparison 2026: Pimcore, AtroPIM, UnoPIM – and Where the AI Is Missing

From SKU to Application Search: Semantic Product Search in B2B

Tone of Voice as a System: Brand Voice Governance for AI Product Copy

What Is Agentic PIM? Product Data Processes That Organize Themselves

From Manufacturer PDF to Structured Attribute: AI Extraction in Practice

GDPR-Compliant AI on Your Website: What Works, What Doesn't

Opinion: 7 Reasons Nobody Should Still Be Using TYPO3 in 2026

Supabase and Keycloak: Why I Recommend This Stack to My Clients – and What It Really Costs

Supabase Row Level Security: Why It Rewrites Access Control

The Art of Writing a Marketing Website for an API

Website for my mid-sized business: Framer or WordPress?

7 Ways Your Marketing Website Builds Trust In The Age Of AI

Black Friday & Winter Sale Banner Online Shops

The Algorithmic Season: Why the Sale Never Ends

What? Supabase?

Is our data still safe in the United States? Data protection as a strategic decision in the marketing stack

Framer or WordPress? 10 questions to decide

Zalando: UX Best Practices for E-Commerce Navigation & Personalization

Webflow, Framer, or Squarespace – Which Is Best?

Behind the Author Box: How I Made My Profile E-E-A-T-Ready

Executive Briefing: Rethinking SEO – How Marketing Leaders Stay Visible in AI-Powered Search

3 Effective Things That Are Only Allowed on B2B Websites

What is MedusaJS? The Open-Source Commerce Engine Explained (2026)

7 Tips to Implement E-E-A-T in Your Content Strategy in 2025

7 Advantages of WordPress for Your B2B Website in 2025

A large crowd represents a heavily trafficked website with high visitor numbers

How Does Sanity.io Scale with High Website Traffic?

AI Assist makes editors more efficient

How AI Assist in Sanity.io Makes Editors and Content Teams More Efficient

WordPress Integrations

WordPress Integration with CRM, ERP, PIM, and Other Systems

WordPress backend slow?

WordPress Backend Too Slow – What Can You Do?

Sanity is the optimal choice for high-demand websites

High-Traffic Website Projects Successfully Using Sanity.io

WordPress Logo

Custom WordPress Theme vs. Pre-Made Theme: Pros and Cons

Open for select projects

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150+
Completed projects
15
Years of experience
8
Senior‑level team members