A website is not a project but a tool with goals. In this category you will find our articles on B2B website strategy, personas and customer journeys, conversion and UX, project planning and budget ranges – the craft that turns marketing requirements into reliable digital products.
Most agencies in the DACH region quote €15,000 to €50,000 for an MVP (as of October 2026). Paid AI app builders start at €25 a month; complex platforms can reach six figures. Integrations, roles and tenants, payments, SSO and compliance evidence drive the price. Also budget for a test environment, restore tests, updates, a data processing agreement (DPA) and monthly running costs.
Matthias Radscheit
A proof of concept tests technical feasibility; a prototype tests whether users understand the solution. An MVP (minimum viable product) tests whether customers use the product and pay for it; a pilot tests whether it holds up in day-to-day operations. Your biggest risk, not your budget, decides which stage comes first. In B2B, the metric that counts is a signed pilot agreement.
Matthias Radscheit
Webflow or WordPress was the right call to start. But at some point, collection limits, pricey multilingual support, scattered docs, missing approval workflows, and stagnating load times slow your SaaS down. I'll show you five signals it's time to switch, what a migration costs based on our project experience — and how to pull it off without losing rankings.
Matthias Radscheit
A second language only doubles your market if it does not double your maintenance. I show you when English pays off for your SaaS website, how to decide between subdirectory, subdomain, and a separate domain, what makes hreflang correct, and how a headless CMS connects the language versions instead of copying them. Including the translation workflow we use ourselves.
Matthias Radscheit
One landing page per integration, industry, and use case wins searches your homepage will never cover. But 50 copy-paste pages count as scaled content abuse in Google's book since March 2024. I'll show you how to scale with a content model, one template, and real substance per page, and which five pages to start with.
Matthias Radscheit
Your team ships every week, but customers, prospects, and AI search see none of it? Then you are giving away your cheapest marketing channel. I show you how to write release notes as benefits instead of ticket numbers, why dated entries get cited in AI answers, and when a dedicated /changelog route in your CMS beats the third-party widget.
Matthias Radscheit
Website in a page builder, docs in GitBook, blog in WordPress: three logins, three designs, no internal link graph. I show you how one content model in a headless CMS feeds all three outputs, what developer docs really need, when docs-as-code remains the better choice, and how our own site runs entirely on Sanity and Next.js.
Matthias Radscheit
In our projects, a SaaS website costs €8,000 to €80,000 one-off, depending on page count, design ambition, CMS, integrations, and languages. On top come recurring costs for hosting, CMS license, and maintenance: around €20 to €1,500 per month, depending on maintenance scope. Here you get the price drivers, three open sample budgets, and the line items others prefer not to mention.
Matthias Radscheit
Your pricing page is your highest-intent buying page: according to Gartner, 61 to 67 percent of B2B buyers prefer to buy without talking to sales. I show you the five building blocks that sell, when price on request works, and what nine verified German-market providers from sevDesk to Circula get right — plus a tech tip on maintaining prices in the CMS.
Matthias Radscheit
When enterprise procurement asks for security evidence, your response speed decides the deal. A trust center answers the standard questions up front: a data processing agreement (DPA) to download, a sub-processor list, the hosting location, certificates, a status page. I show you what counts when you sell to EU customers, how Personio, Staffbase and sevdesk handle it, and why structured CMS content beats any PDF archive.
Matthias Radscheit
Too few trial signups are rarely a product problem — the problem is the path in front of it: entry, pricing, conversion page, signup flow. I'll show you when a trial button converts and when a demo form does, how to arrange the form, social proof, and objections on the page, and how to measure with events instead of gut feeling where you lose prospects.
Matthias Radscheit
Your SaaS website carries most of the sales conversation: buying teams spend only 17 percent of their purchase time with vendors. This hub dissects the anatomy of a B2B SaaS website: six page types from homepage to conversion path, the German-market specifics from GDPR to purchase on invoice, and the Next.js plus headless CMS stack our own site runs on.
Matthias Radscheit
41 percent of German companies use AI, and a third report significantly higher costs than planned. The difference is a roadmap: I show you four phases, an open budget calculation (16,000 to 35,000 euros for a real pilot), five measurable abort criteria, and funding programs that can cut your costs in half.
Matthias Radscheit
You rarely need Elasticsearch, but you almost always need a better search. We walk you through three tiers: Postgres full-text search (often enough), Meilisearch (typo tolerance, facets, Cloud from $20/month), and Elasticsearch/OpenSearch (only with an operations team). On top, you get our experience values on effort and the cheapest lever of all: your search log with its zero-result queries.
Matthias Radscheit
Google talks about a few weeks, an analysis of 1,052 domain migrations names a median of 304 days. Both figures are right, because they measure different things: reindexing against traffic recovery. Here you get the expected range for the first 90 days, the line between normal fluctuation and real damage, and the mandatory list you demand before you sign.
Matthias Radscheit
A dated design and slow load times are triggers, not criteria. You have three paths: iterate, rebuild partially on the same URLs, or migrate in full. Only the third costs you visibility — for domain migrations, a median of 304 days. This article gives you the four criteria at which iteration stops doing the job.
Matthias Radscheit
Published German price ranges for the same project class run from €15,000 to €150,000. Hourly rates explain only a factor of 2.6 of that; the rest is unspoken scope. To make quotes comparable, define integrations, roles, migration, acceptance and operations first — instead of negotiating the rate. Running costs are the easiest thing to underestimate.
Matthias Radscheit
Custom software is built for one specific client, not an anonymous market. It pays off when a process explains your margin, when three or more systems have to stay in sync, or when many people use it: license costs scale per head, development costs do not. For non-differentiating processes, off-the-shelf wins clearly.
Matthias Radscheit
Published customer portal prices range from €12,000 to over €300,000 — because they describe three different project classes. We publish our price anchors, break down the running costs, and show the threshold at which custom development becomes cheaper than SaaS.
Matthias Radscheit
Make or buy for a customer portal isn't a feature question — it's a question of cost trajectories: list prices as of July 2026, five decision criteria, an honest 5-year calculation, and when the hybrid path beats both.
Matthias Radscheit
An RFP that mixes up website, web app, and customer portal produces quotes you can't compare. Three definitions, three practical questions, and a decision table with published price anchors bring order to the decision — including the honest answer on when a website without a login is the better investment.
Matthias Radscheit
The numbers a department head needs to secure internal budget for a customer portal: honest deflection benchmarks instead of vendor marketing, the revenue side backed by McKinsey and Gartner data, and a transparent sample calculation with break-even in year two to three — plus the cases where a portal has no business case.
Matthias Radscheit
Real price ranges for TypeScript and Node.js projects in 2026 — plus the TCO math showing what the comparable Java stack adds in operating costs, and when it should stay anyway.
Matthias Radscheit
Next.js is excellent — and for a whole class of projects it's the wrong call. An honest boundary for decision-makers: overengineering, migration costs, and the point where I'd pick it anyway.
Matthias Radscheit
Matthias Radscheit
Matthias Radscheit
AI-generated sameness is flooding the web: credibility is now your strongest competitive advantage. I'll show you seven tips for how your website builds trust, with humans and with AI search systems alike: with a real voice, real people, provable knowledge along E-E-A-T lines, clear processes, honest boundaries, and visibly maintained tech.
Matthias Radscheit
Matthias Radscheit
Framer or WordPress? Work through the 10 questions honestly: multiple editors, growth, multilingual content, a shop, data protection and independence all point to WordPress. If design comes first and your content stays manageable, Framer is the legitimate, often faster choice.
Matthias Radscheit
Matthias Radscheit
Matthias Radscheit
Visibility is no longer limited to traditional SERPs but extends into generative answer modules. The competitive risk is obvious—brands that don’t adapt now will lose visibility to those who align their content with AI-driven search systems.
Matthias Radscheit
Matthias Radscheit
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